Send Lead Times
To balance having appropriate time for email preparation and the urgency of some communications, the following standard lead times have been developed. These indicate how far in advance you need to choose a send date and also provide email creative.
| Type | Schedule Lead Time | Creative Submission Lead Time | Examples |
|---|---|---|---|
| Urgent Announcement from Leadership | 24 Hours | 24 Hours | Obituaries, Last Minute VIP Visits |
| Newsletter or Digital Magazine | One month | One week | |
| Gift Solicitation | Three Weeks | One Week | |
| Event Invitation | Two Weeks | One Week | |
| Other Emails | One Week | Three Days | Stewardship emails, non-urgent announcements |